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Thursday • July 30, 2026

VentureBeat

AI price wars: OpenAI cuts GPT-5.6 Luna prices by 80% as model competition shifts toward cost

OpenAI is Sharply Reducing the Prices of Two Models

The cuts place Luna much closer to the lowest-cost commercial models in the market and arrive just a few days after Anthropic released its highly performant Claude Opus 5 at the same price as Opus 4.8, and Google introduced Gemini 3.6 Flash and Gemini 3.5 Flash-Lite, two rival models built around lower inference costs, faster execution and more efficient agent workloads.

Artificial Intelligence

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