• Tuesday • May 7, 2024

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    Industry News Source

    Amazon Debuts New Streaming Video Ad Formats Ahead Of Upfront Event

    Amazon Ads is Rolling Out Three New Streaming Video Ad Formats.

    The interactive formats are hitting the market just before Amazon’s upfront presentation on May 14 at Pier 36 in New York. In previous years, Amazon positioned itself at the tech-focused NewFronts, but Prime Video‘s addition of NFL football and other broad-audience programming prompted the company to enter the main arena this year.

    The three new formats are shoppable carousel ads, interactive pause ads and brand trivia ads, all of which aim to leverage the company’s e-commerce strengths in the video arena. They build on the first interactive ad units put in place by Amazon Ads in 2021.

  • Tuesday • May 7, 2024

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    Bloomberg

    DeepMind Alumni Raise $200 Million Round for Holistic AI

    Round Split Between Equity and Convertible Debt, Sources Say, As the Startup Wants to Develop AI with Memory and Decision-Making

    Holistic AI, a new startup in Paris working to leapfrog other generative AI models, has closed the first tranche of a $200 million initial financing round, according to people familiar with the deal.

    Investors agreed to put in $80 million in equity and $120 million in convertible debt, chiefly for buying computing power, said the people who asked not to be identified because the details aren’t yet public. They said the founding round values the company at $370 million.

    The startup, formed by a group of scientists who recently left DeepMind, Google’s artificial intelligence lab, has audacious aims. It’s working to develop “multi-agent” models, a process where a number of AI systems interact with one another. The deal for the months-old startup marks continued intense interest in companies pushing forward in AI, with investors willing to take a bet on founding teams based on their employment history as much as their proposed product.

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  • Tuesday • May 7, 2024

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    Industry News Source

    New AI search engine Upend emerges from stealth, powered by 100 LLMs

    As Google and Microsoft Revamp Their Search Engines Smaller Players Are Going in All to Challenge Them With Their AI-First Offerings

    Upend, a Canadian startup that has just emerged from stealth to empower students and professionals with gen AI search driven by some of the best large language models (LLMs) out there.

    Upend started out as a summer project by Jeevan Arora from the University of Toronto School. After a positive initial response, he evolved it into a full-fledged platform that enterprise teams can sign up for. It works very much like Perplexity, which many believe currently leads the space when it comes to AI search (with 169 million monthly queries).

    “My goal is to make advanced gen AI models more affordable, thereby democratizing access and ensuring everyone can harness the tools of tomorrow,” the CEO noted in a statement.

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  • Tuesday • May 7, 2024

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    Bloomberg

    OpenAI Is Readying a Search Product to Rival Google, Perplexity

    The Feature Would Let ChatGPT Users Search the Web and Cite Sources in its Results

    OpenAI is developing a feature for ChatGPT that can search the web and cite sources in its results, according to a person familiar with the matter, potentially competing head on with Alphabet Inc.’s Google and AI search startup Perplexity.

    The feature would allow users to ask ChatGPT a question and receive answers that use details from the web with citations to sources such as Wikipedia entries and blog posts, according to the person, who asked to remain anonymous discussing private information. One version of the product also uses images alongside written responses to questions, when they’re relevant. If a user asked ChatGPT how to change a doorknob, for instance, the results might include a diagram to illustrate the task, the person said.

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  • Monday • May 6, 2024

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    Wall Street Journal

    Apple Is Developing AI Chips for Data Centers, Seeking Edge in Arms Race

    The Company is Leaning On Its Long History of Chip Development in the Effort, Code-Named Project ACDC

    Apple AAPL 1.99%increase; green up pointing triangle has been working on its own chip designed to run artificial-intelligence software in data-center servers, a move that has the potential to give the company an advantage in the AI arms race.

    Over the past decade, Apple has emerged as a leading player designing chips for iPhones, iPads, Apple Watch and Mac computers. The server project, which is internally code-named Project ACDC—for Apple Chips in Data Center—will bring this talent to bear for the company’s servers, according to people familiar with the matter.

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  • Friday • May 3, 2024

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    Industry News Source

    Snapchat Partners with Issa Rae’s Ensemble, rolls out new AR ad tools

    The Social Platform Will Bring the Olympics and Other Sports Coverage to the Platform This Summer

    Snapchat is rolling out new content initiatives and tools for marketers.

    On Wednesday night, executives for Snap Inc., the parent company of Snapchat, shared new creator programs and sports programming initiatives, along with new AR tools for marketers to use on the platform, during its annual NewFronts presentation.

    The presentation came in the wake of strong Q1 earnings: The company’s revenue increased 21% to $1.19 billion, triggering a 23% jump in stock price. And it comes a few months into the rollout of its new marketing campaign: “Less social media. More Snapchat.”