About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Tuesday • June 17, 2025
SiriusXM and Narrativ Partner on AI Voice Replication for Audio Ads
The Partnership Aims to Cut Production Time and Costs, While Compensating Voice Actors
SiriusXM Media has signed a multi-year agreement with artificial intelligence startup Narrativ to use voice replication technology in its audio ads. The deal enables the satellite and online audio platform to replicate voice actors’ performances and produce localized ad campaigns at scale—a move aimed at reducing production costs and turnaround times, according to Lizzie Collins, senior vice president of B2B marketing and ad innovation, SiriusXM Media.
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Monday • June 16, 2025
Reddit unveils AI-driven ad tools to help brands tap into user discussions
Reddit Launched Two New AI-powered Advertising Features Aimed at Helping Brands Drive Greater Engagement by Tapping User Conversations
The company said its AI-driven tool, “Reddit Insights powered by Community Intelligence”, would provide real-time insights to marketers for planning campaigns by identifying trends on the platform and testing campaign ideas.
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Monday • June 16, 2025
TikTok Launches New AI-Powered Ad Creation Tools, Integrations With Adobe and WPP
TikTok’s Announced Some New AI-powered Elements for Its TikTok Symphony Brand Creation Platform
First off, TikTok’s rolling out its own version of text-to-video, which will generate AI video using TikTok’s own AI tools. TikTok’s also adding a new image-to-video creation option, which will turn your still image assets into video updates. Both of these options are similar to Google’s Veo tools, and Meta’s in-development text-to-video option, providing more ways to build video assets.
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Wednesday • June 4, 2025
OpenAI Added 1 Million Paying Businesses Subscribers Since February
The Figure Includes Subscribers to ChatGPT Enterprise, ChatGPT Team and ChatGPT Edu
CNBC, which reported the same numbers of paying business subscribers, said that OpenAI Chief Operating Officer Brad Lightcap told it in an interview that the company’s business tools are being adopted across industries, including highly regulated ones like financial services and health care. “There’s this really tight interconnect between the growth of ChatGPT as a consumer tool and its adoption in the enterprise and in business,” Lightcap said, per the report.
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Monday • April 1, 2024
Walmart Advertisers Will ‘Plug’ In To Self-Serve Machine-Learning Tool For Creative
Creative Builder Will Integrate with a Performance Reports System for Creative and Provide Data to Support Campaigns
Walmart later this year will offer partners the ability to “plug” into the company’s self-serve tool powered by machine learning (ML) used to build and optimize ad creative through an API. The move is part of the company’s roadmap to widen its retail media business to include small marketers and international suppliers, as well as Marketplace sellers such as non-endemic retailers that have traditionally not sold products in Walmart’s physical stores.
New media in-store experiences are also being added. Walmart calls these “customer-centric connection points that give marketers more options to achieve their goals.” These include expanding expanding demo stations and sampling, and testing more areas to reach customers, boost awareness and drive consideration. They also support self-service capabilities such as in-store campaign management to the Walmart Ad Center, starting with TV Wall ads.
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Monday • February 26, 2024
GoDaddy introduces generative AI tool for small businesses
The New Tool Can Easily Generate Domain Names, Websites, Social Campaigns and More
Domain registry service GoDaddy today (Feb. 26) has unveiled Airo, a new artificial intelligence (AI) solution geared toward small businesses, per details shared with Marketing Dive. GoDaddy Airo can generate a logo, website, email and social campaigns within minutes based on a simple description, per release details. The launch of Airo is being supported by a multichannel campaign, “Power Your Future,” that will span TV and social media. The tool is meant to jumpstart the success of small businesses, with those that use GoDaddy’s AI tools generating 28% more sales, per release details. The latest unveiling from GoDaddy sees it join a slew of others looking to cash in on recent AI hype.
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