• Thursday • May 16, 2024

    Avatar photo

    Wall Street Journal

    Reddit to Give OpenAI Access to Its Data in Licensing Deal

    OpenAI Will Become a Reddit Advertising Partner

    Reddit says it signed a deal with OpenAI to give the artificial-intelligence startup access to its data, following similar arrangements it made with Google and public-relations software firm Cision. San Francisco-based Reddit says the deal will bring its content to OpenAI’s ChatGPT chatbot and new products and that OpenAI will become a Reddit advertising partner. Further, Reddit users and moderators will gain new AI-powered features. Shares in Reddit rose 11% in after-hours trading following the company’s announcement of the deal. Financial terms weren’t disclosed.

    , ,
  • Thursday • May 16, 2024

    Avatar photo

    Techcrunch

    TikTok tests 60-minute video uploads as it continues to take on YouTube

    The Feature is Available to a Limited Group of Users in Select Markets, and TikTok Says it Doesn’t Have Any Immediate Plans to Make the Feature Available Widely

    The feature, which was first spotted by social media consultant Matt Navarra, marks a shift from TikTok’s original format. The app allowed users to upload 15-second videos at launch, but TikTok has been increasing that limit over the past few years. While the company rose to popularity for its short-form video format, it has slowly been embracing long-form content to take on one of its biggest competitors: YouTube.

    TikTok says that while creators can weave multipart stories together by telling viewers to go to part two or more of a story, it often hears from creators who want more time for things like cooking demos, beauty tutorials, educational lesson plans, comedic sketches and more.

    ,
  • Friday • May 3, 2024

    Avatar photo

    Industry News Source

    Snapchat Partners with Issa Rae’s Ensemble, rolls out new AR ad tools

    The Social Platform Will Bring the Olympics and Other Sports Coverage to the Platform This Summer

    Snapchat is rolling out new content initiatives and tools for marketers.

    On Wednesday night, executives for Snap Inc., the parent company of Snapchat, shared new creator programs and sports programming initiatives, along with new AR tools for marketers to use on the platform, during its annual NewFronts presentation.

    The presentation came in the wake of strong Q1 earnings: The company’s revenue increased 21% to $1.19 billion, triggering a 23% jump in stock price. And it comes a few months into the rollout of its new marketing campaign: “Less social media. More Snapchat.”

  • Thursday • April 18, 2024

    Avatar photo

    Industry News Source

    Slack rolls out its AI tools to all paying customers

    The Features Include Thread Summaries and Conversational Search

    Slack just rolled out its AI tools to all paying users, after releasing them to a select subset of customers earlier this year. The company’s been teasing these features since last year and, well, now they’re here.

    The AI auto-generates channel recaps to give people key highlights of stuff they missed while away from the keyboard or smartphone, for keeping track of important work stuff and office in-jokes. Slack says the algorithm that generates these recaps is smart enough to pull content from the various topics discussed in the channel. This means that you’ll get a paragraph on how plans are going for Jenny’s cake party in the conference room and another on sales trends or whatever.

    ,
  • Wednesday • April 17, 2024

    Avatar photo

    Industry News Source

    TikTok Begins Launch Of Instagram Competitor ‘Notes’ App

    TikTok Has Begun Rolling Out Its New Photo-Sharing App in Select Markets, Including iOS and Android Users in Canada and Australia

    “The TikTok Notes experience is designed for those who would like to share and engage through photo content,” the ByteDance-owned company posted on X, adding that this rollout marks “the early stages of experimenting with a dedicated space for photo and text content” with the app.

    Listings on Apple’s App Store as well as the Google Play Store make clear that some of the app’s features are not available on Instagram, including the ability to type headlines for images above the user’s photo-caption. The screenshots show that posts appear on the home page in two-column grids — similar to the look of Pinterest — with a page where users can view posts from people they follow and another “For You” page.

  • Saturday • March 30, 2024

    Avatar photo

    Wall Street Journal

    Discord to Start Showing Ads for Gamers to Boost Revenue

    The Chat Platform, Which Has Long Avoided Advertising, is Latest Tech Company to Lean into Paid Promotions

    Social-media startup Discord plans to start showing advertisements on its free platform in the coming week after long dismissing them, becoming the latest tech company to turn to ads to try to boost revenue. The paid promotions are from videogame makers and will offer users gifts for completing in-game tasks while their friends watch on Discord.

    Discord is looking to hire more than a dozen people for ad-sales positions, according to people familiar with its plans. The introduction of ads on Discord represents a pivot for the closely held company, whose chief executive, Jason Citron, has repeatedly said it would not depend on ads the way Facebook, Instagram, TikTok and others do.

    ,