Tuesday • February 13, 2024
The Integration Will Help Businesses and Creators Make and market content more effectively.
The Creative Assistant add-on in Adobe Express aims to reduce the time and effort required when working across different platforms when creating content. With Adobe Express, creators have access to templates, Adobe Stock video clips, audio, stickers and an Adobe Express TikTok video creator. With the new Creative Assistant add-on, creators will get access to TikTok insights about trending hashtags and AI-powered tools all within Adobe Express. The Assistant can also brainstorm creative ideas or even write out video scripts.
Friday • January 19, 2024
Song Creates Lyrics Based on Text Prompts That are Then Paired with Music From a Pre-Saved Catalogue Created Within TikTok
TikTok is testing a new “AI Song” feature that uses AI to create songs based on prompts that users enter, the company confirmed to TechCrunch. AI Song is an experimental feature and is currently only available to a select number of users. The feature is designed to be used for fun, not for trying to create the next viral song.
The company told TechCrunch that AI Song uses Bloom, a large language model, to create lyrics based on text prompts. The lyrics are then paired with music from a pre-saved catalogue created within TikTok.
Thursday • January 18, 2024
Ads Using AI Also Reduced the Cost of Acquisition by About 17%
Ads running on Meta Platforms Inc.’s apps saw return on spending increase by an average of 32% with the help of artificial intelligence, global business group head Nicola Mendelsohn said.
Ads using AI also reduced the cost of acquisition by about 17%, Mendelsohn said in an interview with Bloomberg Television from the World Economic Forum in Davos on Thursday.
The AI tools also simplified the process of creating campaigns. While in the past, it might have taken advertisers 15 to 30 steps to set up a campaign, “you can do it in one button now,” she said.
Monday • January 15, 2024
Study Shows Gen Z Increasingly Using TikTok As a Search Engine
TikTok is increasingly being used as a search engine by consumers looking for information, recipes, music, and more, according to a new study by Adobe. The research involved surveys of over 800 consumers and 250 business owners to understand how TikTok is reshaping search behavior and marketing strategies.
Research shows that 40% of consumers now use TikTok to search for things they need or are interested in learning about. This trend is prevalent among younger people, with 64% of Gen Z (those born after 1996) and 49% of millennials (born between 1981-1996) turning to TikTok as a search tool.
Thursday • December 7, 2023
TikTok Users Are Spending Half Their Time Watching Videos 1 minute In Length or Longer
That longer attention span is good news for creators, who benefit from diversifying their audiences across platforms so they’re not beholden to a single company or algorithm. Creators may be open to cross-posting on both YouTube and TikTok.
Thursday • November 9, 2023
Meta Debuts Letting Users Connect Their Accounts to Amazon
“For the first time, customers will be able to shop Amazon’s Facebook and Instagram ads and check out with Amazon without leaving the social media apps,” an Amazon spokesperson said in a statement.
“Customers in the U.S. will see real-time pricing, Prime eligibility, delivery estimates, and product details on select Amazon product ads in Facebook and Instagram as part of the new experience.”