About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Tuesday • July 16, 2024
Apple revamps App Store search layout, emphasizing ads and suggestions
Apple’s App Store Search Redesign Puts Ads Front and Center
Apple updated the App Store’s Search tab, removing the Discover section and placing suggested apps, including ads, more prominently below the search bar. Why it matters: Advertisers will now have their apps showing at the top of the Search tab potentially increasing their ad exposure as well as leading to higher click-through rates for app install ads.
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Thursday • July 11, 2024
Amazon Ads Offering Expands To Non-Marketplace Sellers
Sponsored Display is a Lead-Generation Feature for Businesses That Do Not Sell in the Amazon Store
Amazon Ads launched a beta for businesses allowing businesses that do sell products on its platform to generate leads through display ads across its network. Jeffrey Cohen, Amazon Ads Tech Evangelist, announced the rollout on Wednesday on his LinkedIn page. Sponsored Display is a lead-generation feature for businesses that do not sell in the Amazon store.
It captures shopper intent, those who have shown interest in a brand or product. The feature is built into the ad experience, helping brands not selling on the network to collect customer leads. Through lead-generation ads, Cohen explains, “customers can engage with ads to sign up for information directly in the ad creative. Customers will not be diverted from the website where they interact with the ad.”
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Monday • June 24, 2024
Netflix Extends Microsoft Partnership To Support CTV Ads, Campaigns
The Change Gives Advertisers the Ability to Reach Netflix Viewers Through the Microsoft Advertising Network
The streaming company has made its inventory available to advertisers running CTV campaigns in the United States, as well as Canada, Brazil, Mexico, United Kingdom, France, Germany, Italy, Spain, and Australia.
Netflix had approximately 269.6 million paid subscribers worldwide as of the first quarter of 2024, up from about nine million in the previous quarter, according to Statista data published in May.
Advertisers must accept the Netflix inventory policy in their ad group settings by editing an existing campaign or when setting up a new CTV campaign in Microsoft Advertising.
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Friday • June 14, 2024
Pinterest launches AI ad tools
Pinterest is Rolling Out New AI-Powered Ad Tools and Partnerships to Drive Better Performance and Brand Safety
Pinterest is rolling out new AI-powered ad tools and measurement partnerships to drive better performance and brand safety for advertisers. Pinterest is investing heavily in generative AI capabilities for more engaging, personalized ad formats and automating campaign optimization.
Pinterest is launching an “Ad Labs” innovation program to test prototypes like: Personalized background generation using its visual search AI to create aesthetically tailored lifestyle backgrounds for Product Pins. Interactive, shoppable collage ads that let users curate brand imagery, with early tests driving strong engagement.
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Tuesday • May 28, 2024
PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers
Payments Company Hires Uber’s Former Head of Advertising to Run a New Ad Division
PayPal hopes to boost its growth by starting an ad network juiced with something it already owns: data on its millions of users. The digital payments company plans to build an ad sales business around the reams of data it generates from tracking the purchases as well as the broader spending behaviors of millions of consumers who use its services, which include the more socially-enabled Venmo app.
PayPal has hired Mark Grether, who formerly led Uber’s advertising business, to lead the effort as senior vice president and general manager of its newly-created PayPal Ads division. In his new role, he will be responsible for developing new ad formats, overseeing sales and hiring staff to fill out the division, he said.
PayPal in January introduced Advanced Offers, its first ad product, which uses AI and the company’s data to help merchants target PayPal users with discounts and other personalized promotions.
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Friday • May 17, 2024
TV companies flaunt ad tech and AI to persuade advertisers to spend
Television “Upfront” Advertiser Presentations This Week in New York City Were Hardly About TV at All
The annual week-long affair where media executives have traditionally pre-sold TV advertising featured many familiar trappings: pop stars Alicia Keys and Billie Eilish dazzled packed auditoriums with live performances; celebrities Kevin Hart, Reese Witherspoon and Ryan Reynolds hawked their latest projects, and Super Bowl star Tom Brady joined other pro athletes on stage. But it was ad tech and artificial intelligence that was getting all the attention.
Warner Bros Discovery (WBD.O), opens new tab talked up shoppable ads on its Max streaming service. Google’s (GOOGL.O), opens new tab YouTube introduced a new AI-powered format to place non-skippable ads on videos streamed to internet-connected TVs. Netflix (NFLX.O), opens new tab advertising chief Amy Reinhard said the streamer would develop its own in-house ad technology that would give advertisers new ways to buy and gain new insights.
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