• Tuesday • May 28, 2024

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    Wall Street Journal

    PayPal Is Planning an Ad Business Using Data on Its Millions of Shoppers

    Payments Company Hires Uber’s Former Head of Advertising to Run a New Ad Division

    PayPal hopes to boost its growth by starting an ad network juiced with something it already owns: data on its millions of users. The digital payments company plans to build an ad sales business around the reams of data it generates from tracking the purchases as well as the broader spending behaviors of millions of consumers who use its services, which include the more socially-enabled Venmo app.

    PayPal has hired Mark Grether, who formerly led Uber’s advertising business, to lead the effort as senior vice president and general manager of its newly-created PayPal Ads division. In his new role, he will be responsible for developing new ad formats, overseeing sales and hiring staff to fill out the division, he said.

    PayPal in January introduced Advanced Offers, its first ad product, which uses AI and the company’s data to help merchants target PayPal users with discounts and other personalized promotions.

  • Friday • May 17, 2024

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    TV companies flaunt ad tech and AI to persuade advertisers to spend

    Television “Upfront” Advertiser Presentations This Week in New York City Were Hardly About TV at All

    The annual week-long affair where media executives have traditionally pre-sold TV advertising featured many familiar trappings: pop stars Alicia Keys and Billie Eilish dazzled packed auditoriums with live performances; celebrities Kevin Hart, Reese Witherspoon and Ryan Reynolds hawked their latest projects, and Super Bowl star Tom Brady joined other pro athletes on stage. But it was ad tech and artificial intelligence that was getting all the attention.

    Warner Bros Discovery (WBD.O), opens new tab talked up shoppable ads on its Max streaming service. Google’s (GOOGL.O), opens new tab YouTube introduced a new AI-powered format to place non-skippable ads on videos streamed to internet-connected TVs. Netflix (NFLX.O), opens new tab advertising chief Amy Reinhard said the streamer would develop its own in-house ad technology that would give advertisers new ways to buy and gain new insights.

  • Thursday • May 16, 2024

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    Wall Street Journal

    Reddit to Give OpenAI Access to Its Data in Licensing Deal

    OpenAI Will Become a Reddit Advertising Partner

    Reddit says it signed a deal with OpenAI to give the artificial-intelligence startup access to its data, following similar arrangements it made with Google and public-relations software firm Cision. San Francisco-based Reddit says the deal will bring its content to OpenAI’s ChatGPT chatbot and new products and that OpenAI will become a Reddit advertising partner. Further, Reddit users and moderators will gain new AI-powered features. Shares in Reddit rose 11% in after-hours trading following the company’s announcement of the deal. Financial terms weren’t disclosed.

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  • Wednesday • May 15, 2024

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    Netflix ad-supported tier has 40 million monthly users, nearly double previous count

    The Company Said It Would Launch Its Own Advertising Platform and No Longer Partner With Microsoft For That Technology

    Netflix’s cheaper, ad-supported tier has amassed 40 million global monthly active users, the company said Wednesday. That’s nearly double the 23 million figure the streaming giant shared in January. The company also said it would launch its own advertising platform and no longer partner with Microsoft for that technology. The tech giant will remain a programmatic advertising partner, but will also be joined by other ad tech companies including The Trade Desk, Google Display & Video 360 and Magnite.

    Netflix will begin testing its ad tech platform in Canada later this year and plans to launch it in the U.S. by the end of the second quarter next year. The company aims to set the platform live everywhere by the end of 2025.

  • Wednesday • May 15, 2024

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    Netflix to take on Google and Amazon by building its own ad server

    The Announcement Signifies a Significant Shake-Up in the Streaming Giant’s Advertising Approach

    Netflix announced during its Upfronts presentation on Wednesday that it’s launching its own advertising technology platform only a year and a half after entering the ads business. This move pits it against other industry heavyweights with ad servers, like Google, Amazon and Comcast.

    The company originally partnered with Microsoft to develop its ad tech, letting Netflix enter the ad space quickly and catch up with rivals like Hulu, which has had its own ad server for over a decade. With the launch of its in-house ad tech, Netflix is poised to take full control of its advertising future. This strategic move will empower the company to create targeted and personalized ad experiences that resonate with its massive user base of 270 million subscribers.

  • Tuesday • May 7, 2024

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    Industry News Source

    Amazon Debuts New Streaming Video Ad Formats Ahead Of Upfront Event

    Amazon Ads is Rolling Out Three New Streaming Video Ad Formats.

    The interactive formats are hitting the market just before Amazon’s upfront presentation on May 14 at Pier 36 in New York. In previous years, Amazon positioned itself at the tech-focused NewFronts, but Prime Video‘s addition of NFL football and other broad-audience programming prompted the company to enter the main arena this year.

    The three new formats are shoppable carousel ads, interactive pause ads and brand trivia ads, all of which aim to leverage the company’s e-commerce strengths in the video arena. They build on the first interactive ad units put in place by Amazon Ads in 2021.