About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Wednesday • March 27, 2024
LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data Options
Google Has Prompted a Slew of New Innovations Across the Industry
One such feature that will be implemented by LinkedIn Ads is UTMs — Urchin Tracking Modules — which has snippets of code attached to the end of an ad’s URL that are automated and dynamic, intended to improve tracking without browser cookies yet still focused on privacy. UTMs are automated and dynamic, and meant to improve tracking without browser cookies.
LinkedIn’s solution monitors campaign performance without third-party cookies. The company plans to roll out the tool this week. Marketers previously had to manually create UTM parameters for campaigns, but with Dynamic UTMs, this process is automated. Now they can add static and dynamic URL parameters to campaigns.
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Tuesday • August 8, 2023
Microsoft Edge for Business Will Launch Next Week
Edge for Business Lets You Separate Personal and Professional Browsing
Microsoft Edge for Business will ship to broad availability next week. The experience is designed to help users keep their personal and professional browsing separate. It will be released with Microsoft Edge stable version 116. Signing into Edge using Microsoft Entra ID will automatically transition you to Microsoft Edge for Business.
The service shows Microsoft is angling to compete with other browser providers like Apple and Google.
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