About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Thursday • October 2, 2025
Snapchat Partners With Commerce Platform, Makes Targeting Easier
Snapchat has Launched an In-App Integration with WooCommerce
Snapchat has launched an in-app integration with WooCommerce, allowing businesses using the popular ecommerce platform to tap into Snapchat Ads for more seamless consumer targeting. According to a statement from WooCommerce, the extension is designed to make it easier for brands to launch, track and manage direct-response campaigns for Snapchat’s 900 million monthly active users across the globe.
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Tuesday • September 30, 2025
OpenAI announces Sora 2 and an AI video and audio app that allows for user ‘cameos’
A Video Announcement for the App Showed Photorealistic Video that the Company said was all Generated by Artificial Intelligence
The next generation of OpenAI’s video generator is here. Sora 2, the company’s latest video and audio generation model, touts upgraded photorealistic video capabilities, and a new Sora app is being billed as a social platform for users to share, remix and discover AI-generated videos.
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Friday • September 26, 2025
Pinterest Unveils New Ad Tool: Places Search At Top, Makes It Visual
Pinterest has Unveiled Advertising Capabilities, Featuring “Top of Search” Ads in Beta and Other Tools Designed to Optimize the Visual Shopping Funnel
“Traditional search engines and AI chatbots rely on words, but shopping is fundamentally visual,” according to a blog post published Thursday. “You often know what you want when you see it, not when you try to describe it.”
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Wednesday • September 24, 2025
Instagram Hits 3B Users, Prioritizes Reels, DMs
Originally an App Designed for Sharing Photos, Instagram has Solidified Itself as the Most Popular Social Media Platform in Meta’s Family of Apps
“If you look at the last few years, almost all of our growth has been driven by DMs, Reels, and recommendations,” Instagram head Adam Mosseri said in an Instagram video. “Because of that, we’re going to continue to focus on those products and reorient the app more around DMs, Reels, and recommendations over the next couple of months.”
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Wednesday • September 17, 2025
Reddit Helps Brands Target Engaged Video Viewers
To Help Brands Better Target Engaged Video Watchers on the Platform, Reddit has Announced the Beta Launch of Its 6-second “Engaged Video Views”
“Unlike our traditional video view objective, which optimizes for shorter, 2-second views, 6-second Engaged Video Views goes deeper,” the company says, adding that the feature is designed to maximize meaningful interactions and ensure brands’ ad spend is driving results.
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Monday • September 8, 2025
Snap Leans Into Gen AI With Open-Prompt Image Lens
Snapchat’s New “Imagine Lens” Marks the Social Media Company’s First Generative-AI Lens Dictated by Free-Form Text Prompts
Snap’s Imagine Lens builds on the company’s 2023 launch of its “Dreams” Lens, which uses AI to generate fantastical image-based alternatives to a user’s uploaded selfies. However, Snap says its Imagine Lens offers users more freedom for image generation because of users’ ability to type in how they want to alter uploaded photos.
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