About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Monday • June 23, 2025
Snapchat Acquires Calendar App Aimed At Teens
To Further Engage Teenage Consumers, Snapchat Recently Acquired a Calendar-based App called Saturn
Joining forces is a strategic move by Snap to deepen its place in teens’ digital lives. The social media company has yet to disclose specific details about the deal, but did state that buying Saturn may inspire the launch of future calendar-focused features on the platform.
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Friday • June 20, 2025
X’s Payment Arm Readies Debit Card Functionality
X Money — A Key Piece of Elon Musk’s “Everything App” Goals for his Platform, X — May be Planning to Expand Beyond Digital Payments
This week, app intelligence firm App Sensa discovered new strings of code in X that hint at debit card functionality. The code also mentions usernames, meaning that card holders may be able to customize their debit cards with their X usernames.
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Monday • June 16, 2025
Reddit unveils AI-driven ad tools to help brands tap into user discussions
Reddit Launched Two New AI-powered Advertising Features Aimed at Helping Brands Drive Greater Engagement by Tapping User Conversations
The company said its AI-driven tool, “Reddit Insights powered by Community Intelligence”, would provide real-time insights to marketers for planning campaigns by identifying trends on the platform and testing campaign ideas.
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Monday • June 16, 2025
TikTok Launches New AI-Powered Ad Creation Tools, Integrations With Adobe and WPP
TikTok’s Announced Some New AI-powered Elements for Its TikTok Symphony Brand Creation Platform
First off, TikTok’s rolling out its own version of text-to-video, which will generate AI video using TikTok’s own AI tools. TikTok’s also adding a new image-to-video creation option, which will turn your still image assets into video updates. Both of these options are similar to Google’s Veo tools, and Meta’s in-development text-to-video option, providing more ways to build video assets.
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Wednesday • June 4, 2025
TikTok Announces AI Ad Tools For Precise Targeting
The Company Announced New AI-Powered Ad and Creator Tools Designed to Help Brands
TikTok, which became popular among users and brands because of its powerful algorithm, is making an effort to bring more real-time data-driven insights to advertisers.
At TikTok’s annual ad summit on Tuesday, the company announced new AI-powered ad and creator tools designed to help brands enhance their chances of reaching intended audiences with tailored campaigns.
By utilizing a data-driven AI approach to advertising, TikTok’s global head of product solutions and operations David Kaufman assured brands attending the event of the company’s full-funnel functionality – “from that first scroll to the final purchase.”
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Friday • May 23, 2025
Reddit Releases Dynamic Ads To All Advertisers
Reddit Introduced Dynamic Product Ads Shortly After it Finalized its IPO
Last month, when Reddit began testing this new ad feature with a handful of brands, the company said the Dynamic Product Ads sprung from two key findings — that an average of 40% of new conversations on Reddit are related to purchase decisions and product categories, and that 75% of shoppers reported that they can have genuine discussions about which products or brands to check out on Reddit.
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