About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Tuesday • October 7, 2025
DoorDash Ads Introduces New Features
Solutions Designed to Help Drive Measurable Outcomes, Expand Reach and Gain Deeper Visibility into Performance on Platform
DoorDash Ads has unveiled a suite of solutions designed to help brands and restaurants drive measurable outcomes, grow their reach and gain deeper visibility into performance on the platform. “DoorDash helps businesses and brands show up where it matters most,” said Katie Daleo, GM of CPG ads at San Francisco-based DoorDash. “With today’s new ad products and tools, advertisers can count on measurable, repeatable outcomes and our commitment to providing deeper insights every time.”
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Monday • October 6, 2025
Duolingo Is Building an In-House Adtech Platform
The Language-Learning App has been Testing ‘Duolingo Ads’ for Several Months with Marriott Bonvoy, Intrepid Travel, Universal Pictures, and Adobe
Duolingo is taking more control over its ad business, building out a direct ads offering called Duolingo Ads to pitch advertisers on premium inventory. The company announced the new ads features during Advertising Week in New York on Monday. These features also includes custom ads starring Duolingo’s cast of in-app characters.
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Thursday • October 2, 2025
Snapchat Partners With Commerce Platform, Makes Targeting Easier
Snapchat has Launched an In-App Integration with WooCommerce
Snapchat has launched an in-app integration with WooCommerce, allowing businesses using the popular ecommerce platform to tap into Snapchat Ads for more seamless consumer targeting. According to a statement from WooCommerce, the extension is designed to make it easier for brands to launch, track and manage direct-response campaigns for Snapchat’s 900 million monthly active users across the globe.
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Monday • September 29, 2025
TikTok launches Travel Ads to capture trip planning moments
TikTok’s New Travel Ads Let Brands Reach High-Intent Travelers with Personalized, AI-Optimized Campaigns that Drive Discovery and Bookings
Travel Ads leverage TikTok’s travel intent model and catalog integration to automatically serve personalized creatives at scale. Smart+ AI powers campaign setup, creative generation, and delivery optimization, aiming to convert discovery into bookings seamlessly.
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Friday • September 26, 2025
Pinterest Unveils New Ad Tool: Places Search At Top, Makes It Visual
Pinterest has Unveiled Advertising Capabilities, Featuring “Top of Search” Ads in Beta and Other Tools Designed to Optimize the Visual Shopping Funnel
“Traditional search engines and AI chatbots rely on words, but shopping is fundamentally visual,” according to a blog post published Thursday. “You often know what you want when you see it, not when you try to describe it.”
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Wednesday • September 17, 2025
Reddit Helps Brands Target Engaged Video Viewers
To Help Brands Better Target Engaged Video Watchers on the Platform, Reddit has Announced the Beta Launch of Its 6-second “Engaged Video Views”
“Unlike our traditional video view objective, which optimizes for shorter, 2-second views, 6-second Engaged Video Views goes deeper,” the company says, adding that the feature is designed to maximize meaningful interactions and ensure brands’ ad spend is driving results.
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