About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Tuesday • June 17, 2025
SiriusXM and Narrativ Partner on AI Voice Replication for Audio Ads
The Partnership Aims to Cut Production Time and Costs, While Compensating Voice Actors
SiriusXM Media has signed a multi-year agreement with artificial intelligence startup Narrativ to use voice replication technology in its audio ads. The deal enables the satellite and online audio platform to replicate voice actors’ performances and produce localized ad campaigns at scale—a move aimed at reducing production costs and turnaround times, according to Lizzie Collins, senior vice president of B2B marketing and ad innovation, SiriusXM Media.
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Monday • June 16, 2025
Reddit unveils AI-driven ad tools to help brands tap into user discussions
Reddit Launched Two New AI-powered Advertising Features Aimed at Helping Brands Drive Greater Engagement by Tapping User Conversations
The company said its AI-driven tool, “Reddit Insights powered by Community Intelligence”, would provide real-time insights to marketers for planning campaigns by identifying trends on the platform and testing campaign ideas.
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Monday • June 16, 2025
TikTok Launches New AI-Powered Ad Creation Tools, Integrations With Adobe and WPP
TikTok’s Announced Some New AI-powered Elements for Its TikTok Symphony Brand Creation Platform
First off, TikTok’s rolling out its own version of text-to-video, which will generate AI video using TikTok’s own AI tools. TikTok’s also adding a new image-to-video creation option, which will turn your still image assets into video updates. Both of these options are similar to Google’s Veo tools, and Meta’s in-development text-to-video option, providing more ways to build video assets.
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Tuesday • June 10, 2025
Amazon Ads Launches New AI-Powered Video Generation Tool
Expect to See More AI-Generated Ads on the Amazon Website Going Forward
On Tuesday, Amazon announced the US release of its AI-powered video generator tool after nine months of beta testing. It also rolled out an updated version of the image generator first announced in 2023.
The video generator, which is now free to use for users with an authenticated Amazon seller account, allows for the creation of eight-second video ads (which the company describes as “low-motion,” presumably meaning that not much is actually moving in frame) from existing product images.
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Thursday • June 5, 2025
Marketers Move Millions in Ad Spend from The Trade Desk to Amazon’s Ad Platform
Buyers Cite Amazon’s Pricing, Inventory Access and Flexibility as Key Advantages
Advertisers are shifting millions of dollars in ad budgets, particularly in connected TV (CTV), from The Trade Desk’s demand-side platform (DSP) to Amazon’s. Key reasons include lower fees, improved user interface, greater measurement visibility, exclusive live sports, Prime Video’s growing reach, and a more collaborative partnership model.
One global auto brand moved approximately $80 million in annual ad spend from The Trade Desk to Amazon’s platform by the end of Q1, according to an adtech executive familiar with the deal, speaking anonymously to protect industry relations. Part of the reason for the move is that the brand can now sell its cars on Amazon.
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Wednesday • June 4, 2025
TikTok Announces AI Ad Tools For Precise Targeting
The Company Announced New AI-Powered Ad and Creator Tools Designed to Help Brands
TikTok, which became popular among users and brands because of its powerful algorithm, is making an effort to bring more real-time data-driven insights to advertisers.
At TikTok’s annual ad summit on Tuesday, the company announced new AI-powered ad and creator tools designed to help brands enhance their chances of reaching intended audiences with tailored campaigns.
By utilizing a data-driven AI approach to advertising, TikTok’s global head of product solutions and operations David Kaufman assured brands attending the event of the company’s full-funnel functionality – “from that first scroll to the final purchase.”
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