• Thursday • May 30, 2024

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    Industry News Source

    OpenAI Partners With Vox Media And The Atlantic To Bridge ChatGPT With Journalism

    This Collaboration Will Integrate Vox Media’s Portfolio and The Atlantic’s Articles Into ChatGPT and Other OpenAI Products

    The partnership aims to enrich ChatGPT’s 100 million users with trusted journalism from Vox Media’s properties, including Vox, The Verge, Eater, New York Magazine, The Cut, Vulture, and SB Nation. The Atlantic’s articles will also be accessible within OpenAI’s platforms.

    Vox Media will leverage OpenAI’s technology for both audience-facing and internal applications, enhancing tools like The Strategist Gift Scout. Additionally, the partnership will bolster Forte, Vox Media’s first-party data platform, by improving creative optimization and audience targeting for advertisers.

    The Atlantic will collaborate with OpenAI to shape future news experiences in ChatGPT and other products. This includes developing an experimental microsite, Atlantic Labs, to explore AI’s role in journalism. Queries surfacing The Atlantic will feature attribution and links to the full articles on their website, enhancing visibility and audience engagement.

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  • Wednesday • May 22, 2024

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    Wall Street Journal

    OpenAI, WSJ Owner News Corp Strike Content Deal Valued at Over $250 Million

    ‘The Pact Acknowledges that there is a Premium for Premium Journalism,’ News Corp CEO Robert Thomson Tells Employees

    Wall Street Journal owner News Corp NWSA -0.07%decrease; red down pointing triangle struck a major content-licensing pact with the generative artificial-intelligence company OpenAI, aiming to cash in on a technology that promises to have a profound impact on the news-publishing industry.

    The deal could be worth more than $250 million over five years, including compensation in the form of cash and credits for use of OpenAI technology, according to people familiar with the situation. OpenAI would use content from News Corp’s consumer-facing news publications, including archives, to answer users’ queries and train its technology.

    Terms of content-licensing agreements between publishers and OpenAI aren’t public, but the News Corp deal is among the biggest, if not the biggest, reached to date.

  • Friday • May 17, 2024

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    TV companies flaunt ad tech and AI to persuade advertisers to spend

    Television “Upfront” Advertiser Presentations This Week in New York City Were Hardly About TV at All

    The annual week-long affair where media executives have traditionally pre-sold TV advertising featured many familiar trappings: pop stars Alicia Keys and Billie Eilish dazzled packed auditoriums with live performances; celebrities Kevin Hart, Reese Witherspoon and Ryan Reynolds hawked their latest projects, and Super Bowl star Tom Brady joined other pro athletes on stage. But it was ad tech and artificial intelligence that was getting all the attention.

    Warner Bros Discovery (WBD.O), opens new tab talked up shoppable ads on its Max streaming service. Google’s (GOOGL.O), opens new tab YouTube introduced a new AI-powered format to place non-skippable ads on videos streamed to internet-connected TVs. Netflix (NFLX.O), opens new tab advertising chief Amy Reinhard said the streamer would develop its own in-house ad technology that would give advertisers new ways to buy and gain new insights.

  • Thursday • May 16, 2024

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    TikTok tests 60-minute video uploads as it continues to take on YouTube

    The Feature is Available to a Limited Group of Users in Select Markets, and TikTok Says it Doesn’t Have Any Immediate Plans to Make the Feature Available Widely

    The feature, which was first spotted by social media consultant Matt Navarra, marks a shift from TikTok’s original format. The app allowed users to upload 15-second videos at launch, but TikTok has been increasing that limit over the past few years. While the company rose to popularity for its short-form video format, it has slowly been embracing long-form content to take on one of its biggest competitors: YouTube.

    TikTok says that while creators can weave multipart stories together by telling viewers to go to part two or more of a story, it often hears from creators who want more time for things like cooking demos, beauty tutorials, educational lesson plans, comedic sketches and more.

  • Monday • February 26, 2024

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    Industry News Source

    GoDaddy introduces generative AI tool for small businesses

    The New Tool Can Easily Generate Domain Names, Websites, Social Campaigns and More

    Domain registry service GoDaddy today (Feb. 26) has unveiled Airo, a new artificial intelligence (AI) solution geared toward small businesses, per details shared with Marketing Dive. GoDaddy Airo can generate a logo, website, email and social campaigns within minutes based on a simple description, per release details. The launch of Airo is being supported by a multichannel campaign, “Power Your Future,” that will span TV and social media. The tool is meant to jumpstart the success of small businesses, with those that use GoDaddy’s AI tools generating 28% more sales, per release details. The latest unveiling from GoDaddy sees it join a slew of others looking to cash in on recent AI hype.

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  • Thursday • February 15, 2024

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    New York Times

    OpenAI Unveils A.I. That Instantly Generates Eye-Popping Videos

    The Start-Up is Sharing the New Technology, Called Sora, with a Small Group of Early Testers

    OpenAI, the company behind the ChatGPT chatbot and the still-image generator DALL-E, is among the many companies racing to improve this kind of instant video generator, including start-ups like Runway and tech giants like Google and Meta, the owner of Facebook and Instagram. The technology could speed the work of seasoned moviemakers, while replacing less experienced digital artists entirely.

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