• Tuesday • August 27, 2024

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    Industry News Source

    X Tests Video-Conferencing Tool To Compete With LinkedIn, Microsoft Teams

    X is Taking its “Video-First” Strategy Even Further

    To compete in the business-to-business market and take on other video-conferencing platforms, the social platform formerly known as Twitter is testing a video conferencing tool, which would allow users to start conferences directly from the app.

    The tool was first shared by X employee Chris Park on the platform late last week. In his post, Park said that the tool received minimal feedback from his team, and that it would provide a “strong alternative” to Google Hangouts, Zoom, AWS Chime, and Microsoft Teams.

    The feedback Park did receive includes developing better notification to indicate people joining or leaving conversations, as well as the ability to pin main speakers or participants.

  • Friday • July 19, 2024

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    Industry News Source

    Snapchat Launches ‘Unconventional’ AR Sports Series With Creators, Brands

    Each Episode Will Feature Popular Snap Creators and Brand Sponsors

    Snapchat’s new “Snap Sports Network” is an immersive in-app viewing experience devoted to highlighting “unconventional” sports including dog surfing, hobby horsing, professional pillow-fighting, gurning (a British sport based on making the ugliest facial expression) and more.

    According to Snap, 180 million Snapchatters watch sports coverage every month on average, and 67% of users report that Snap filters and Lenses offer a unique sports content experience, while 55% say the platform is their favorite for staying connected with sports-related content.

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  • Thursday • May 30, 2024

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    Industry News Source

    OpenAI Partners With Vox Media And The Atlantic To Bridge ChatGPT With Journalism

    This Collaboration Will Integrate Vox Media’s Portfolio and The Atlantic’s Articles Into ChatGPT and Other OpenAI Products

    The partnership aims to enrich ChatGPT’s 100 million users with trusted journalism from Vox Media’s properties, including Vox, The Verge, Eater, New York Magazine, The Cut, Vulture, and SB Nation. The Atlantic’s articles will also be accessible within OpenAI’s platforms.

    Vox Media will leverage OpenAI’s technology for both audience-facing and internal applications, enhancing tools like The Strategist Gift Scout. Additionally, the partnership will bolster Forte, Vox Media’s first-party data platform, by improving creative optimization and audience targeting for advertisers.

    The Atlantic will collaborate with OpenAI to shape future news experiences in ChatGPT and other products. This includes developing an experimental microsite, Atlantic Labs, to explore AI’s role in journalism. Queries surfacing The Atlantic will feature attribution and links to the full articles on their website, enhancing visibility and audience engagement.

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  • Wednesday • May 22, 2024

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    Wall Street Journal

    OpenAI, WSJ Owner News Corp Strike Content Deal Valued at Over $250 Million

    ‘The Pact Acknowledges that there is a Premium for Premium Journalism,’ News Corp CEO Robert Thomson Tells Employees

    Wall Street Journal owner News Corp NWSA -0.07%decrease; red down pointing triangle struck a major content-licensing pact with the generative artificial-intelligence company OpenAI, aiming to cash in on a technology that promises to have a profound impact on the news-publishing industry.

    The deal could be worth more than $250 million over five years, including compensation in the form of cash and credits for use of OpenAI technology, according to people familiar with the situation. OpenAI would use content from News Corp’s consumer-facing news publications, including archives, to answer users’ queries and train its technology.

    Terms of content-licensing agreements between publishers and OpenAI aren’t public, but the News Corp deal is among the biggest, if not the biggest, reached to date.

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  • Friday • May 17, 2024

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    Reuters

    TV companies flaunt ad tech and AI to persuade advertisers to spend

    Television “Upfront” Advertiser Presentations This Week in New York City Were Hardly About TV at All

    The annual week-long affair where media executives have traditionally pre-sold TV advertising featured many familiar trappings: pop stars Alicia Keys and Billie Eilish dazzled packed auditoriums with live performances; celebrities Kevin Hart, Reese Witherspoon and Ryan Reynolds hawked their latest projects, and Super Bowl star Tom Brady joined other pro athletes on stage. But it was ad tech and artificial intelligence that was getting all the attention.


    Warner Bros Discovery (WBD.O), opens new tab talked up shoppable ads on its Max streaming service. Google’s (GOOGL.O), opens new tab YouTube introduced a new AI-powered format to place non-skippable ads on videos streamed to internet-connected TVs. Netflix (NFLX.O), opens new tab advertising chief Amy Reinhard said the streamer would develop its own in-house ad technology that would give advertisers new ways to buy and gain new insights.

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  • Thursday • May 16, 2024

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    Techcrunch

    TikTok tests 60-minute video uploads as it continues to take on YouTube

    The Feature is Available to a Limited Group of Users in Select Markets, and TikTok Says it Doesn’t Have Any Immediate Plans to Make the Feature Available Widely

    The feature, which was first spotted by social media consultant Matt Navarra, marks a shift from TikTok’s original format. The app allowed users to upload 15-second videos at launch, but TikTok has been increasing that limit over the past few years. While the company rose to popularity for its short-form video format, it has slowly been embracing long-form content to take on one of its biggest competitors: YouTube.

    TikTok says that while creators can weave multipart stories together by telling viewers to go to part two or more of a story, it often hears from creators who want more time for things like cooking demos, beauty tutorials, educational lesson plans, comedic sketches and more.

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