About
NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.
The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.
If you have any further questions, please visit NetChoice.org/contact-us.
Posts
Tech Competition is Helping Americans. Here's How.
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Monday • July 15, 2024
Search engine Luxxle challenging Google with lenses for searching online
“It Takes an Entirely Different Approach Than Any of the Other Search Engines Out There,” Luxxle Spokeswoman Said
Rising search engine platform Luxxle is competing against Google by offering users a new way to navigate the internet and letting them use lenses to filter searches by political leaning. A Luxxle spokeswoman told the Washington Examiner. “Our approach is one that you won’t see with any other search engine. We offer far better results, unbiased results, superior privacy.”
“It’s just a much more enhanced experience and one that really puts the users in control,” she said. Luxxle began in 2018 when tech entrepreneurs noticed a lack of perspective in traditional search engines, according to Koweek. The engine launched in 2022, and the biggest challenge when competing with platforms like Google is name recognition, she said.
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Friday • July 12, 2024
OpenAI is ‘going to build a search product’
The Atlantic Confirms it Has Granted Permission for its Content to be Included in OpenAI’s Search Product
OpenAI didn’t launch its heavily rumored search product earlier this year, but it’s coming. This was confirmed in a new interview with The Atlantic’s CEO Nicholas Thompson.
ChatGPT search could become “an important way that people navigate the internet,” so it would be “better for us to be in it than to not be in it, and also to help shape it than not help shape it,” Thompson told The Verge. He also said:
“They have said that they’re going to build a search product. They have not launched the search product, but they have said they would build it. We have allowed them to include The Atlantic in their search product.”
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Wednesday • July 3, 2024
Google rival Perplexity unveils enhanced Pro Search with multi-step reasoning
Perplexity May Have Enough on Offer to Challenge Google’s Search Dominance
Perplexity, the AI-powered search engine startup, has announced a significant upgrade to its Pro Search feature. The company says that the search engine is now capable of “multi-step reasoning” or the ability to chain together multiple online searches to find accurate results and information. The update also introduces new AI abilities such as code execution and a Wolfram Alpha integration for math solving.
While competitors like Microsoft Copilot can also search the internet, Perplexity says that its AI chatbot can handle much more complex queries. However, Pro Search remains an optional toggle that users have to manually enable on a per-conversation basis. Regular queries will continue to use Perplexity’s Quick Search instead, which studies fewer sources before responding.
Similar to ChatGPT’s GPT-4o freemium model, Perplexity offers five “Pro” searches every four hours for free. Beyond that, you’ll have to cough up for a Perplexity Pro subscription, which is priced similarly to other AI services at $20 per month.
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Thursday • June 20, 2024
Daydream rakes in $50M seed funding to build an AI-powered search engine suited for e-commerce
Daydream Focuses on Providing Personalized Shopping Results by Using Generative AI
The company plans to offer up the platform in beta to consumers in the U.S. this fall, and will concentrate on the fashion vertical for the time being. It has already onboarded more than 2,000 brands, including Net-A-Porter, Altuzarra, Jimmy Choo, Doen, Alo Yoga and La DoubleJ.
Daydream essentially lets one search for products using natural language and image recognition — think queries like “I’m going to a wedding in Costa Rica in the summer, and I need some suggestions of what to wear.” You can even upload an image of a piece of clothing and provide an additional filter with conversational language, such as “I want this in blue.”
Forerunner Ventures and Index Ventures co-led the round, which also saw participation from Google Ventures and True Ventures. The startup did not disclose its valuation.
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Tuesday • June 11, 2024
TikTok comes for Google as it quietly rolls out image search capabilities in TikTok Shop
TikTok Appears to be Interested in Challenging Google’s Dominance in Search
The feature, which was first spotted by X user Jonah Manzano, is available to all users in the United States and Southeast Asia. Users who have access to the new feature will see it in the form of a camera icon in the search bar in TikTok Shop.
Say you’re at a restaurant and really like the plate you’re served on. You could open up the TikTok app and snap a picture of it to find similar items available for purchase on TikTok Shop. Or say you’re online shopping and find a top you like that’s too expensive. You could save the image and then upload it to find something similar with a cheaper price tag.
While you have always been able to search for specific items on TikTok Shop, you no longer have to rely on textual descriptions. The ability to use image search for shopping is something that Google has offered for years with Google Lens, its visual search tool. Image search is also currently offered by Amazon, another tech giant that TikTok is looking to compete with.
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Tuesday • May 7, 2024
New AI search engine Upend emerges from stealth, powered by 100 LLMs
As Google and Microsoft Revamp Their Search Engines Smaller Players Are Going in All to Challenge Them With Their AI-First Offerings
Upend, a Canadian startup that has just emerged from stealth to empower students and professionals with gen AI search driven by some of the best large language models (LLMs) out there.
Upend started out as a summer project by Jeevan Arora from the University of Toronto School. After a positive initial response, he evolved it into a full-fledged platform that enterprise teams can sign up for. It works very much like Perplexity, which many believe currently leads the space when it comes to AI search (with 169 million monthly queries).
“My goal is to make advanced gen AI models more affordable, thereby democratizing access and ensuring everyone can harness the tools of tomorrow,” the CEO noted in a statement.
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