About

NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.

The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.

If you have any further questions, please visit NetChoice.org/contact-us.

Tuesday • February 13, 2024

Wall Street Journal

China’s Temu Steps Up Challenge to Amazon With Billions in Marketing Dollars

Temu Has Blanketed the Market with Ads as it Attempts to Take on Amazon in the Fight for U.S. Consumer Dollars

The e-commerce giant owned by Chinese agricultural conglomerate PDD Holdings made its Super Bowl debut last year with “Shop Like a Billionaire.” Temu is back this year, and will again air a 30-second ad multiple times during the game, according to a spokeswoman. This game’s ad, also titled “Shop Like a Billionaire,” stars an animated protagonist who shares her love of online shopping with everyone around her.

READ POST