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Wall Street Journal

China’s Temu Steps Up Challenge to Amazon With Billions in Marketing Dollars

Temu Has Blanketed the Market with Ads as it Attempts to Take on Amazon in the Fight for U.S. Consumer Dollars

The e-commerce giant owned by Chinese agricultural conglomerate PDD Holdings made its Super Bowl debut last year with “Shop Like a Billionaire.” Temu is back this year, and will again air a 30-second ad multiple times during the game, according to a spokeswoman. This game’s ad, also titled “Shop Like a Billionaire,” stars an animated protagonist who shares her love of online shopping with everyone around her.