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Perplexity AI is Pioneering the Future of Search

As AI’s Capabilities Collide With Search, Consumers Stand to Benefit

“For example, a query like “plan a trip to Tokyo” on Google, even with generative search enabled, will still display ads because the travel industry pays Google a lot of money to distribute their links. We realized that competing with Google would be manageable because they have a vested interest in protecting their ad revenue.”