Samsung and Perplexity AI in Partnership Talks
The Companies Are in Talks to Include Perplexity’s App and Assistant on New Samsung Devices
The arrangement would see the South Korean company invest in the artificial intelligence firm as it integrates its technology into its hardware, the report said. The companies are in talks to include Perplexity’s app and assistant on new Samsung devices. Samsung would also integrate the startup’s search features into the Samsung web browser.
The firms have also discussed including Perplexity’s technology into Samsung’s Bixby virtual assistant, according to the report.
The tie-up is expected to be announced this year, the report said. Samsung aims to include Perplexity’s service as a default assistant option in its Galaxy S26 phone, which is set to launch in the first half of 2026.
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