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Wix’s new tool taps AI to generate smartphone apps

The Capability Guides Users Through a Chatbot-Like Interface to Understand the Goals, Intent and Aesthetic of Their App

Generative AI-powered app creation follows on the heels of Wix’s AI website generator, announced last July, which can output a site template complete with text and images from a series of descriptive captions. Wix co-founder and CEO Avishai Abrahami says that the new AI products are a part of Wix’s broader strategy to create “custom AI solutions” to help companies quickly spin up digital experiences.

“Wix’s mission has always been to empower anyone to create an online presence, including mobile apps,” Abrahami told TechCrunch. “As a company, we have learned so much about AI and how users interact with it when creating their online presence.”