Apple Is Developing AI Chips for Data Centers, Seeking Edge in Arms Race
The Company is Leaning On Its Long History of Chip Development in the Effort, Code-Named Project ACDC
Apple AAPL 1.99%increase; green up pointing triangle has been working on its own chip designed to run artificial-intelligence software in data-center servers, a move that has the potential to give the company an advantage in the AI arms race.
Over the past decade, Apple has emerged as a leading player designing chips for iPhones, iPads, Apple Watch and Mac computers. The server project, which is internally code-named Project ACDC—for Apple Chips in Data Center—will bring this talent to bear for the company’s servers, according to people familiar with the matter.