YouTube, Roku, and Disney saw CTV ad revenue growth taper in Q2, while Netflix climbed

Netflix’s Ad-Supported Tier is Less Than Two Years Old and Still Has Room to Grow

Key stat: Netflix saw a 16.8% increase in digital ad revenue in Q2 2024, marking the fourth consecutive quarter of growth, according to the company’s earnings. YouTube’s and Roku’s digital ad revenue growth peaked in Q1 2024, while Disney’s streaming revenue growth peaked in Q3 2023.

This year, Netflix’s connected TV (CTV) ad revenue will reach $760 billion, growing 36.8% YoY, according to our March 2024 forecast.
By phasing out its basic ad-free plan and cracking down on password sharing, Netflix is taking action to boost ad-supported subscriptions.

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