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Thursday • December 5, 2024

Industry News Source

TikTok Shop Hits $100M In Black Friday Sales

TikTok Shop Saw a 165% Increase in Shoppers Year-Over-Year

On Black Friday, TikTok’s in-app ecommerce platform garnered over $100 million in sales — reflecting a 3x increase year-over-year and a notable shift in the way consumers from the West are now approaching live shopping. “Fueled by both familiar and new creators within TikTok’s extensive community, there were over 4 billion #tiktokshopblackfriday views and 3.5 billion #tiktokshopcybermonday across the platform,” the company says.

Retail

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