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Netflix to Roll Out Interactive Ads Later This Year

Netflix Said It Expects Advertising Revenue to Roughly Double in 2025, as the Company Introduces Interactive Ads in the Second Half of the Year  

Netflix expects its advertising revenue to double in 2025, fueled by successful upfront deals and the global rollout of its proprietary ad tech stack. The company is expanding into new verticals, including gaming and live entertainment venues like Netflix House, set to open in late 2025.

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