Samsung, Prime Video Have Highest Smart TV Ad Reach
For the 2024 Year, Samsung had Advertising Reach of 45.54 Million Smart TV Households, while Prime Video had 45.48 million
Video advertising content appearing on Samsung’s smart TV operating system and the Amazon Prime Video streamer were in a virtual dead heat in 2024 when it comes to reach of smart TV U.S. households (through all capable devices), according to an ARF Dash study.