Apple launches new web-based App Store
Apple Today Unveiled a Web-Based App Store at apps.apple.com, Enabling Users to Browse, Search, and Discover Apps — All from any Browser
The site features platform-specific dropdowns, the familiar Today tab with curated app and game recommendations, category browsing, and Apple Arcade highlights. A comprehensive search bar lets you find specific apps, while individual app pages deliver optimized screenshots, descriptions, and details in a clean, web-friendly layout that echoes the native App Store experience.