TikTok Launches Immersive Hub For Sponsored Sports Content
The GamePlan Hub will also Feature Live Event Schedules, Standings, the Ability to Buy Tickets to In-Person Games, and the Opportunity to Create Fan Content
In an effort to help official sports organizations better utilize growing sports fandom and relevant cultural movements on TikTok, the ByteDance-owned video-sharing platform has announced a new global in-app resource called “TikTok GamePlan.” Relevant videos will include an anchor link that is intended to drive viewers to the dedicated in-app destination where official sports-centric accounts can be discovered more easily.
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