OpenAI’s ChatGPT ads business hits $1 billion run rate as Europe gets self-serve access
OpenAI’s Ads Business is Now Running at a $1 Billion Annualised Run Rate, Just Six Months After Launch
“We’re at the beginning of a new chapter for advertising, with AI creating entirely new ways for businesses and people to discover one another,” said Dave Dugan, vp of global ad solutions. “Reaching $1 billion in ARR in under 200 days shows the scale of the opportunity ahead.” The milestone comes as OpenAI pushes into Europe with the next stage of its rollout of ads in the ChatGPT app.
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