AI-powered visual search comes to the iPhone
Apple Says The Feature Will Respect Your Privacy and That Its Services Will Never Store Your Images
Visual search is coming to the iPhone, powered by Apple Intelligence, Apple’s suite of AI capabilities, the company announced at Monday’s Apple Event 2024. The Camera Control, the new button on the iPhone 16 and 16 Plus, can launch what Apple calls “visual intelligence” — basically a reverse image search combined with some text recognition.
If you use visual intelligence to search for a restaurant, for example, it’ll pull up restaurant hours, ratings and options to check out the menu or make a reservation, Apple says. Or, if you come across a flier for an event, you can use visual intelligence to quickly add the title, time, date and location to your calendar.
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