Amazon Goes Upfront: Prime Video Monthly Viewing Hours Rises 40%
Industry Estimates Projecting Amazon Prime Video will Total $1.7 Billion Advertising Revenue this Year
With industry estimates projecting Amazon Prime Video will total $1.7 billion advertising revenue this year, the premium streaming service now says engagement — in terms of monthly viewing hours — is also surging, rising 40%.
Speaking at Prime Video’s upfront presentation on Monday, Tanner Elton, vice president of U.S. advertising sales for Amazon, added that the viewer-consumer connection from the year-old advertising option, which started up over a year ago on Prime Video, to the e-commerce Amazon business has been a “game changer.”
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