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Amazon launches generative AI tool to answer shoppers’ questions

The Feature Could Keep Shoppers From Scrolling Through Pages of Reviews or Reading Through a Listing to Find Information About an Item.

Amazon is rolling out an artificial intelligence tool that can answer shoppers’ questions about a product, a spokesperson confirmed, as the company continues to experiment with generative AI.

The new feature in Amazon’s mobile app prompts users to ask questions about a specific item. It then returns an answer within a few seconds, primarily by summarizing information collected from product reviews and the listing itself.

“We’re constantly inventing to help make customers’ lives better and easier, and are currently testing a new feature powered by generative AI to improve shopping on Amazon by helping customers get answers to commonly asked product questions,” Maria Boschetti, an Amazon spokesperson, said in an email.