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Wednesday • September 17, 2025

Industry News Source

Amazon Upgrades AI From Chatbot to Business Partner

Amazon has Upgraded Project Amelia with Agentic AI that can Reason, Plan and Take Actions with a Seller’s Approval

The company said in a press release Wednesday (Sept. 17) the enhanced Seller Assistant now goes beyond Q&A guidance to monitor inventory, manage compliance and generate advertising campaigns, positioning the eCommerce giant as a more active partner to the millions of independent merchants on its marketplace.

Artificial Intelligence, Retail

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