Amazon’s AI chatbot Rufus drove sales on Black Friday
Amazon’s AI Chatbot, Rufus, saw a Surge of Adoption on Black Friday, according to New Data Published by Market Intelligence Firm Sensor Tower
In the U.S., Amazon sessions that resulted in a purchase surged 100% on Black Friday compared with the trailing 30 days, while sessions that resulted in a purchase and didn’t include Rufus increased by only 20%. In addition, Amazon saw a 75% day-over-day increase for sessions that included Rufus and resulted in a purchase, compared with just a 35% day-over-day increase for sessions without Rufus that had resulted in a purchase.
SHARE