Avatar photo

Wall Street Journal

Amazon’s New Focus: Fending Off Rivals Temu and Shein

The E-Commerce Companies with Chinese Roots Have Replaced Walmart and Target as Amazon’s Central Competitive Focus

Amazon is training its attention on emerging e-commerce players Temu and Shein, viewing the newer platforms as significant threats to its online shopping dominance.

Temu and Shein have, for now, supplanted Walmart and Target as focal points in internal Amazon meetings related to retail, people familiar with the matter said. The companies with Chinese roots are expanding in the U.S. and targeting Amazon customers. Temu has gone on an advertising blitz, spending billions of dollars and becoming the top advertiser by revenue on Meta Platforms in 2023, The Wall Street Journal reported this month.