Apple AI Mobile Referral Traffic Could Shake Google To Its Core
Industry Watchers Are Keeping an Eye on Changes to Apple’s AI Intelligence and Search Products
While mobile accounts for more than half of global web traffic, AI search engines are making the biggest impact on desktops. A reversal of user behavior patterns could change that.
Next week, Apple hosts its Worldwide Developers Conference (WWDC) 2025, which showcases the company’s software. Industry watchers are keeping an eye on changes to its AI Intelligence and search products.
The market implications are vast. For publishers it means that while AI search referrals are growing, mobile — the dominant traffic source — remains untapped.
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