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Wall Street Journal

Apple Is Developing AI Chips for Data Centers, Seeking Edge in Arms Race

The Company is Leaning On Its Long History of Chip Development in the Effort, Code-Named Project ACDC

Apple AAPL 1.99%increase; green up pointing triangle has been working on its own chip designed to run artificial-intelligence software in data-center servers, a move that has the potential to give the company an advantage in the AI arms race.

Over the past decade, Apple has emerged as a leading player designing chips for iPhones, iPads, Apple Watch and Mac computers. The server project, which is internally code-named Project ACDC—for Apple Chips in Data Center—will bring this talent to bear for the company’s servers, according to people familiar with the matter.

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