Disney launches new Ad tech tools at Global Tech & Data Showcase
“In This Transformative Era of Advertising, Brands Need More Than Just Compelling Storytelling.”
Disney Advertising unveiled a suite of ground-breaking ad technology tools during its fifth annual Global Tech & Data Showcase in Las Vegas. Held at the Chelsea Theater, the event brought together top brands, agencies, and clients to showcase Disney’s latest advancements in ad tech and innovation strategy. Rita Ferro, President of Global Advertising at The Walt Disney Company, announced that Disney’s ad-supported platforms, including Disney+, Hulu, and ESPN+, have reached a combined monthly active user base of 157 million globally.
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