Disney says about 157 million global users are streaming content with ads
Advertising Has Become a Key Driver of Profitability for Streaming Services
Disney said Wednesday it has an estimated 157 million global monthly active users watching ad-supported content across its streaming platforms — Disney+, Hulu and ESPN+. That number includes 112 million users domestically and is an average per month over the last six months. While traditional TV outlets have a standard way of measuring ratings and viewership, there is still no industry standard methodology for measuring global streaming advertising audience size.
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