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Monday • October 6, 2025

Industry News Source

Duolingo Is Building an In-House Adtech Platform

The Language-Learning App has been Testing ‘Duolingo Ads’ for Several Months with Marriott Bonvoy, Intrepid Travel, Universal Pictures, and Adobe

Duolingo is taking more control over its ad business, building out a direct ads offering called Duolingo Ads to pitch advertisers on premium inventory. The company announced the new ads features during Advertising Week in New York on Monday. These features also includes custom ads starring Duolingo’s cast of in-app characters.

Advertising

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