Expedia brings generative AI trip-planning tool to Instagram
The Travel Company is Also Expanding its Search and Discovery Capabilities
Expedia’s new Trip Matching feature capitalizes on the growing influence of social media on travel decisions, with nearly two-thirds of travelers reporting that such platforms are their primary source for inspiration, according to Expedia. Coupled with consumers’ growing use of generative AI, the company is demonstrating how it is adapting to an evolving digital landscape.
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