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Expedia signs up as Netflix’s first global ad partner

The Travel Platform Will Run Ads Localized for Different Languages and Cultures and be an Alpha Measurement Partner in the U.K. and Brazil

Expedia is Netflix’s first global advertising partner to activate a multimarket campaign on the streamer’s ad-supported plan throughout 2024, according to details shared with Marketing Dive. The travel-booking platform will run a variety of ads localized for language and culture in the U.S., Canada, Mexico, U.K., France, Germany, Australia, Japan and Brazil. Expedia will also be an alpha measurement partner in the U.K. and Brazil. The partnership demonstrates why brands are betting on Netflix’s fledgling ad-supported tier, which provides global scale and the potential to meet targeted audiences where they are consuming content as linear TV consumption declines.