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Wednesday • August 27, 2025

Industry News Source

GenAI retail traffic surges 4,700%, reshaping the path to purchase

Online Retail Traffic from Generative AI (genAI) Sources is Exploding, Highlighting How AI Tools are Intercepting and Guiding the Product Search Journey

Growing confidence in AI is narrowing the gap between AI-assisted shoppers and traditional shoppers. AI is also becoming more embedded in mobile shopping, including voice assistant and on-the-go shopping queries: 26% of genAI-driven retail traffic came through mobile in July, per Adobe, up from 18% in January.

Artificial Intelligence, Retail

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