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NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.

The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.

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Saturday • October 5, 2024

Wall Street Journal

Google’s Grip on Search Slips as TikTok and AI Startup Mount Challenge

A Flurry of New Offerings for Advertisers is Hitting the Market

Google’s grip on the nearly $300 billion search advertising business is loosening.

For years, the tech giant has seemed invincible in this corner of the ad market, which is the foundation of its business. Now, rivals are beginning to eat into its lead, and new offerings—fueled by the rise of artificial intelligence and social video—threaten to reshape the landscape.

Artificial Intelligence, Search

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