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India’s PhonePe launches app store with zero fee in challenge to Google

The Walmart-Backed Fintech Races to Win Android Developers in Google’s Largest Market

“The Bengaluru-headquartered startup, which has amassed more than 450 million registered users on its eponymous payments app, said developers can start registering and uploading their apps on the “made-in-India” app store starting today. The app store, for which PhonePe has also partnered with phonemakers for distribution, has scores of locally relevant features, including support for third-party payment providers, 12 Indian languages and a login system that revolves around phone numbers.”