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Instagram Hits 3B Users, Prioritizes Reels, DMs

Originally an App Designed for Sharing Photos, Instagram has Solidified Itself as the Most Popular Social Media Platform in Meta’s Family of Apps

“If you look at the last few years, almost all of our growth has been driven by DMs, Reels, and recommendations,” Instagram head Adam Mosseri said in an Instagram video. “Because of that, we’re going to continue to focus on those products and reorient the app more around DMs, Reels, and recommendations over the next couple of months.”