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Intuit Launches Generative AI Product

Intuit launches generative AI-powered digital assistant for small businesses and consumers

Intuit, the U.S. financial and accounting software giant, has unveiled its first customer-facing generative AI-powered solution: a digital assistant to assist small businesses and consumers.

Called Intuit Assist, the digital assistant is embedded across Intuit’s platform and products, namely TurboTax, Credit Karma, QuickBooks and Mailchimp, with a standard user interface to offer personalized recommendations using contextual datasets.

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