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LinkedIn, Samba TV, Amazon Expand Alternative Ad Solutions For First-Party Data Options

Google Has Prompted a Slew of New Innovations Across the Industry

One such feature that will be implemented by LinkedIn Ads is UTMs — Urchin Tracking Modules — which has snippets of code attached to the end of an ad’s URL that are automated and dynamic, intended to improve tracking without browser cookies yet still focused on privacy. UTMs are automated and dynamic, and meant to improve tracking without browser cookies.

LinkedIn’s solution monitors campaign performance without third-party cookies. The company plans to roll out the tool this week. Marketers previously had to manually create UTM parameters for campaigns, but with Dynamic UTMs, this process is automated. Now they can add static and dynamic URL parameters to campaigns.