Lyft starts serving ads on its app
Ads will be served from the moment a consumer opens the app to the second they are dropped off
Lyft will start serving ads to customers on its app for the first time this week.
Adverts will appear while consumers wait for their taxi, when they are matched with a driver, and for the duration of the journey. The company is also planning to roll out video ads on the app later this year in addition to exploring other ad products such as in-car screens.