Marketers Move Millions in Ad Spend from The Trade Desk to Amazon’s Ad Platform

Buyers Cite Amazon’s Pricing, Inventory Access and Flexibility as Key Advantages

Advertisers are shifting millions of dollars in ad budgets, particularly in connected TV (CTV), from The Trade Desk’s demand-side platform (DSP) to Amazon’s. Key reasons include lower fees, improved user interface, greater measurement visibility, exclusive live sports, Prime Video’s growing reach, and a more collaborative partnership model.

One global auto brand moved approximately $80 million in annual ad spend from The Trade Desk to Amazon’s platform by the end of Q1, according to an adtech executive familiar with the deal, speaking anonymously to protect industry relations. Part of the reason for the move is that the brand can now sell its cars on Amazon.

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