Microsoft debuts Copilot Checkout, joining AI shopping race vs. Amazon, Google and OpenAI
Microsoft is Making Its own Bid to Turn AI Conversations into Agentic Commerce
Copilot Checkout lets users complete purchases directly within the AI chatbot, without being redirected to an external website. The company is betting that its existing enterprise technology footprint and established relationships with large retailers will give it an edge over OpenAI, Google, and Amazon in winning over merchants wary of giving up control to retail rivals or AI intermediaries.