Microsoft Launches Targeted Ads, Metrics, Diagnostics In Copilot AI Platform
The Ads Will Run Below Copilot’s Organic Response in Results
SHAREMicrosoft is adding targeted ads, metrics and diagnostic capabilities to Copilot, the company announced Wednesday. The ads will run below Copilot’s organic response in results, with a stronger focus on relevancy of the information served. Users will see fewer ad annotations and extensions, said Paul Longo, Microsoft general manager of AI in Ads, attributing this to the technologies’ ability to more effectively identify relevant and useful content.
“The updated Microsoft Copilot delineates organic and sponsored conversations better and introduces ads in a way that complements Copilot’s simplified layout,” Longo wrote in a post.