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Netflix Extends Microsoft Partnership To Support CTV Ads, Campaigns

The Change Gives Advertisers the Ability to Reach Netflix Viewers Through the Microsoft Advertising Network

The streaming company has made its inventory available to advertisers running CTV campaigns in the United States, as well as Canada, Brazil, Mexico, United Kingdom, France, Germany, Italy, Spain, and Australia.

Netflix had approximately 269.6 million paid subscribers worldwide as of the first quarter of 2024, up from about nine million in the previous quarter, according to Statista data published in May.

Advertisers must accept the Netflix inventory policy in their ad group settings by editing an existing campaign or when setting up a new CTV campaign in Microsoft Advertising.