Netflix Projected To Top $3.2B In Ad Revenue This Year
Monthly Active Users in The U.S. and Canada to Rise to 41.9 Million (2025) to 71.2 Million (2030).
Live sports and other events will help to double advertising revenue at Netflix to $3.2 billion in 2025, according to estimates from New Street Research. It estimates 56% of 2025 results will come from the U.S. and Canada — $1.8 billion (up from $913 million). “We think the two most important variables to achieving this — or not — are U.S/Canada MAUs [monthly active users] and CPMs [cost per thousand viewers],” says Dan Salmon, media analyst of New Street.
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