Rob Winterton

Netflix Unveils Next Steps to Build Advertising Business

The Streaming Giant Unveiled New Ad Formatsand Talked Up ‘The Netflix Cup’

“Netflix is expanding its advertising business, rolling out a handful of new offerings for marketers as it seeks to grow its share in the ad-supported video space.

Netflix vp global advertising sales Peter Naylor officially announced the new offerings during a keynote at Advertising Week New York on Tuesday.

The new formats include title sponsorships, which let a brand become the premier sponsor for a show or season. Frito Lay’s Smartfood has signed on as the first brand to take advantage of the format, being named the title sponsor for the upcoming season of Love Is Blind.”