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NetChoice is a trade association fighting for free speech and free enterprise online. This page is a new education project of NetChoice’s.

The goal of our Tech Competition webpage is to show how the abundance of competition in the tech industry benefits consumers through new exciting services, and market signals pushing businesses to constantly innovate and improve their offerings to their customers. We’ll keep this page updated frequently with news and facts that highlight the prevalence and impact of vigorous competition in U.S. tech markets.

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Thursday • November 30, 2023

Forbes

New Consumer Behaviors: From Amazon To Tubi Every App Is A Search Engine

It’s a Sea Change in How We Are Searching, What We Are Searching For, Why We Are Searching—And Therefore How We Find Things.

Fifty-six percent of U.S. consumers start their search shopping directly on Amazon or they’re searching on Walmart (37%), YouTube (25%), Instagram (19%) and TikTok (also 19%) for things they want to buy, things they want to see, and things they want to do.

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