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New Consumer Behaviors: From Amazon To Tubi Every App Is A Search Engine

It’s a Sea Change in How We Are Searching, What We Are Searching For, Why We Are Searching—And Therefore How We Find Things.

Fifty-six percent of U.S. consumers start their search shopping directly on Amazon or they’re searching on Walmart (37%), YouTube (25%), Instagram (19%) and TikTok (also 19%) for things they want to buy, things they want to see, and things they want to do.