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Samsung Ads Working With BrightLine on Interactive CTV Ads

The Relationship is Designed to Make Samsung’s CTV Ads More Outcome-Focused

“CTV advertising has been about delivering the solutions brands need to achieve measurable results,“ Samsung Ads VP of ad sales & operations Michael Scott said. “Today, we’ve evolved to a point where CTV is now capable of delivering results beyond simply reach and awareness. With BrightLine’s advanced capabilities, advertisers are now able to engage consumers in a real-time dialogue and exchange for the first time on Samsung Smart TVs, opening a whole new world of possibilities for brands.”